What we offer

We help you anchor your product strategy in data-driven insights focused on where you can deliver the most value to your customers.

• Defining value messages for your various customer segments

• Designing studies that quantify baseline health outcomes to bolster your ability to demonstrate the market need for your product

• Developing literature-based ROI models that illustrate the potential savings your product is expected to create

As you develop your product features, we work with you in parallel to develop data collection and acquisition plans.

• Providing outcomes research and ROI expertise in your data generation planning

• Developing a prioritized set of key metrics that demonstrate ROI to your customers and plans for how to obtain the data for those metrics

• Creating comprehensive long-term evidence generation strategies and plans

When your product is in-market, we help you plan studies and analyses that ensure you get the most impact possible from your investment.

• Designing ROI and outcomes studies that prove out the value of your product

• Creating analysis plans for your existing in-house data to maximize the value of your data 

• Translating study and analysis findings into clear and impactful stories that feed your sales and marketing efforts